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Revolutionary ecofriendly brush from Wet Brush that glides through tough tangles without causing breakage or pain. OmniFlex technology contours to the shape of your scalp while IntelliFlex bristles allow for 19% less damage, 56% less effort and 100% happier hair. Handle is made from an all-natural biodegradable plant starch that breaks down in landfills within 5 years. Gentle on your hair and gentle on the environment.